About Us

About Glowingguru Outlet

Glowingguru Outlet is a furniture and home goods brand owned by Nitori Holdings Co., Ltd. Nitori Holdings Co., Ltd. is the largest Japanese retail chain specializing in furniture, home goods, and building materials.

Starting in 2013, Nitori began expanding its operations beyond Japan by opening stores under the Beafluxe Outlet brand in the United States. Beafluxe Outlet aims to offer American consumers stylish and high-quality furniture designed with modern trends and needs in mind.

Beafluxe Outlet  offer a wide range of furniture for bedrooms, living rooms, and kitchens, as well as various accessories and home decor items. They strive to provide customers not only with functional and beautiful pieces but also with affordability. Key features of the brand include modern design, reliable quality, and ease of use.

Starting in 2013, Nitori began expanding its operations beyond Japan by opening stores under the Beafluxe Outlet brand in the United States. Beafluxe Outlet aims to offer American consumers stylish and high-quality furniture designed with modern trends and needs in mind.


Welcome to Glowingguru website!

We are a retail chain dedicated to providing stylish, high-quality furniture, home goods, and building materials to American consumers. Whether you're looking for exquisite living room furniture, cozy bedroom sets, or practical kitchen essentials, our product designs always incorporate modern trends and practical needs to help you create your ideal living space.

According to industry data, the U.S. furniture and home goods market reached nearly $119 billion in 2023 and is expected to continue growing steadily over the next few years. Modern consumers increasingly prioritize a combination of personalization, functionality, and aesthetics. More than 60% of U.S. consumers consider design and durability when selecting furniture, which is why we place a strong emphasis on innovative design and exceptional quality to meet the evolving demands of the market.

We take pride in offering our customers factory-direct pricing, allowing you to enjoy high-quality furniture and home products at more affordable rates. All our products come directly from brand manufacturers or official distributors, ensuring that each item is genuine and backed by guaranteed product quality. By cutting out the middleman, we not only ensure the authenticity of the products but also significantly reduce costs, giving you access to better prices.

During our promotional events, you'll find numerous high-value deals. We regularly offer limited-time offers, seasonal discounts, and bundle sales, helping you create your dream home at highly competitive prices. Whether you're outfitting an entire house or adding a single piece of furniture, we have a range of options and price points to fit every budget and need.
To ensure a premium shopping experience, we subject every product to strict quality control, and most of our items come with a warranty service. Our goal is for you to feel that every purchase is worth it, enhancing both the beauty and functionality of your living space.

Choose us to enjoy the perfect combination of quality and affordability. Explore our products now, elevate your living experience, and discover a shopping journey where both design and price meet your satisfaction.